Ways to Increase Your Nonprofit Website’s Conversion Rate
If you are hoping to increase the amount that you are getting in terms of donations for your non-profit, then you need to make sure you know what you should be doing. There are many ways that you can do this, including by having a very clear page that tells about the company and what you are doing. You are also going to want to make sure that you are answering any questions that your supporters might have, so keep reading to find out more about to increase the conversion rate..
How to Increase Conversion Rate
There is plenty that you can do that would help you to increase the conversion rate for your non-profit when it comes to your website. Some of the main things that you are going to want to do includes:
- Using call to action buttons –
One of the major ways that you can increase the conversion rate for your non-profit is by using call to action buttons. The more that you use these, then the easier you are making it for the reader to donate easily. Also, these buttons should be placed in the places where they will see it and will want to click on it.
- Answer questions –
You would also want to ensure that you are answering any and all questions that your supporters might have. This is why you want to create a full and complete FAQ page that they would be able to visit to find the answers that might be what helps them donate.
- Easy to donate –
Another way to increase the conversion rate is to make it simpler for people to donate. You can do this by making the instructions easy when it comes to donating or even having a button that would bring up all of the information and they would just need to insert their payment information.
- Only required information –
Also, when it comes to getting information regarding who is donating to your cause you should make sure that you are only collecting the required information. Sometimes when the donor have to give more information than they would like that can put them off of donating, which hurts your conversion rates.
- Tax deduction –
You would also want to make sure that you are letting them know that any donation they are making to your non-profit is tax deductible. This would make them more likely to give you money and make sure that they know what they would have to do to claim this.
- Mobile responsive –
The final thing that you are going to want to make sure that you are doing is ensuring that the page is mobile responsive. This is important because you never know who is going to be coming to the page using their mobile phone and if they can’t use the site easily, then you are more likely to miss out on some donations than get more.
Ensure that you are thinking about all of this when it comes to getting a higher conversion rate for your non-profit business. The more you know the more you can better your website and bring in more donations. You can also take help form the best SEO Company in India!
You are going to want to make sure that you are creating a space where donors can easily give to your non-profit company and that means you need to know how to create the right page. You want to ensure that you are using the call to action buttons and that you are making donating simple. You should also ensure that the page is fully mobile responsive and that you are only collecting the necessary information and nothing more.