The world of business has become increasingly competitive. It is especially hard for small companies that are trying to keep up with their larger counterparts.
If you are having a small business, you might not be able to give out that pricing or create such huge visibility like them quickly. However, you can give your customers a little personal attention.
Your customers are few and loyal to your products. They are like your fans who would appreciate a little of your personal attention. And that’s where customer relationship management plays a vital part.
But then, you don’t have a tremendous team or even such a huge budget to carry on this task. So, how can you engage your consumers?
Through CRM software. This tool can help you in tracking the details of all your customers and keeping a personalized interaction with them. We have a list of this year’s best CRM software to make use of in your small business. You will be amazed at the impact it will have on your business.
Top CRM For Your Business:
We have evaluated this list of CRM software on the grounds of features, user interface, price, customer support, and key features. So, let’s dive into the list.
Insightly- The Best for Small Business
The intuitive menu, advanced features, and fast-loading design of Insightly make it one of the best CRM software. It comes in a wide range of editions – free, plus, professional and enterprise.
It captures the leads by creating a web form for your website or Facebook page. Its premium versions also come with pre-written email templates and Lead assignment rules. It also has some outstanding features that can come in handy to establish personal interaction with customers.
You can also avail email support if you are a paid user. However, it doesn’t have features good enough if your team is of over 20 employees. There are no territory management, no quotes, invoices, and purchase orders. But then, if you are a small business, this is the best CRM software and presentation software for you.
Zoho- The Best CRM for Customization
Zoho CRM offers a vast range of services with many sales and marketing tools and website visitor tracking facility. With Zoho, you can have greater control over the data and the layout in your system.
It offers six versions- free, standard, professional, enterprise, CRM plus, and ultimate. Although it costs less than the Insightly, it provides many features which are similar. Sales signal, Website visitor tracking, Lead scoring, quotes, Invoices, and purchase orders are the additional services it offers.
You can avail email and phone support, both 24 hours a day from Monday to Friday. What it lacks is in the ease of setup and administration. However, it makes up in the features at the price it offers.
Pipedrive- The Best for Sales Pipeline Management
This CRM software is out of the box, sales-focused and easy to use. If you are looking to manage only sales with your CRM, this is the most inexpensive option for you.
It has three versions- Silver version, Gold version, and Platinum version. It believes that everything is created around activity-based selling. Its features keep in mind the productivity of your sales team.
The software has an intuitive Drag-and-drop interface that is easy to use. It has a clean visual design to facilitate high-level overview in merely a glance. You can also avail Full email integration in Pipedrive.
You can make use of their support from Monday to Friday through live chat, email, and phone.
It is suitable for your sales. However, if you want to use it through other departments, you would need something else.
Prosper works for Contact Management
Prosper works can seamlessly integrate with the Google application suite. It has three packages- basic, professional and business. Apart from the basics, It has two additional features that can impact both your user experience and the length you can use your CRM significantly.
It integrates seamlessly with the Google suite allowing you to link all of your events, files, fields, and all the other data across your business. You can also add Chrome to the extension. It has some additional and advanced features in its Platinum version.
It offers extensive customer support along with live-training webinars. Its only drawback lies with the basic package that doesn’t offer much. It is a less economical option as compared to the other options.
Salesforce- The Best CRM Software at Enterprise Level
Salesforce is the biggest and the best CRM solution on the market. It is highly customizable, powerful with the widest range of features. Also, it is costlier than any other software we have seen here so far.
It comes in four Lightning price variants- Essentials, Professional, Enterprise, and Unlimited. Apart from all the essential features, it has two very powerful add-ons for B2B businesses, namely- Salesforce Einstein and Salesforce Pardot. They are available at $50/month per user and $1,000/month starting respectively.
Salesforce Einstein is the lead scoring system that uses AI for predicting the way you should interact with your leads at any given time. While Pardot is the web marketing and advanced email system.
Lightning Unlimited users can avail support 24*7 while all the other users can contact their support team from 8 am to 8 pm EST. Salesforce doesn’t lack features, but it is costly. This powerful enterprise-level solution may be unaffordable for many small enterprises. However, it offers a lot more than what they will need.
Having a CRM software is a useful investment for your business. The sales team can primarily benefit from their use. They increase their efficiency significantly and allows them to focus on turning leads into customers-something they do best.
The market is full of CRM software that a small business can use and gain from. You can go through the pricing and the features they offer with them and match them with your requirement. Pick the one that best suits the need of your business.
You and your company will benefit from the use of CRM software for sure. It is a good way to gain visibility and expand your business.