How can SEO help to boost your lead generation?
Every online business is present online to get more customers and make profits. Hence, lead generation is an essential part of their business development. The online world is a competitive one, where every business owner wants to capture the meteor chunk of the market share and customer base. Some companies are all set to try expensive methods for lead generation.
If yours is a start-up business or you want to use your funds judiciously, the best tool to use here is SEO. Over the years, SEO has played an important role in lead generation. To know more, you can get in touch with the Philadelphia SEO service providers.
The ways in which SEO can help you with lead generation are as follows:
- Develop an SEO habitat or ecosystem
When you are dealing with SEO, you have zero shortcuts and silver bullets. “You will have to plunge into proper research, rich content, strategic thinking, top quality engagement metrics and have a holistic approach so that you get the ideal outcome”. Focusing on technical SEO isn’t enough. As you just can’t go on generating content.
Hence, it is essential for you to concentrate on chosen topics and generate a pool of links, content and fundamental values that define the user intent. Most people think creating only a couple of blog posts on particular topics is sufficient to get good ranks in Google. It is a very misleading idea. Instead, it’s a smart call to generate a content calendar. You can align the schedule to an organized PR plan. You can also outline the domain authority and user involvement on specific topics. You should always think about things that make your post relevant.
If you are serious about generating leads using SEO, you need to spend ample time on branding. Other areas that would demand time and energy include pre-click ranking and onsite experience. Hence, instead of simply concentrating on the SEO tactics, it is essential that you develop a compact ecosystem and you will get increased web traffic. And it will get you better leads as well.
- Assess everything about page one in Google
Do you know what it takes to get a high rank in SERPs? You need to assess all the Google page one listing, especially for your set of relevant keywords. It will provide you with a detailed and realist idea of the things that you need to attain.
- Target keywords and topics all along the way
The majority of the times, most brands are aiming for success only at a single funnel level. If you want to get an increased ROI from the SEO initiatives, then you need to stand out of the rest. You need to draw all the attention right at the funnel top using generic and broad topics. It is essential that you nurture your customers on the entire journey. And you can do that by providing informative and relevant content which will address their pain points and always add value to their search. It is crucial to close the usage of relative and branded terms.
- Enhance the SERP CTR
Are you most certain about leads? If yes, then you will have to keep ranks at the backseat for a while. You need to concentrate on developing click-throughs in the organic listings on search engine page results. And if your company ranks on selected terms and also garner little traffic from the listings, you can get to an increased ROI by maximizing the CTR (Click-Through-Rate). However, according to most experts, a 3% growth on your CTR for the listings more than the rate expected enhances the organic ranks by a single position. You have the chance to gain more click-throughs just by examining multiple Meta descriptions and Tag Text. You also need to manage the listings like your advertisement.
- Resort to behavioral analytics
Drawing online traffic by using SEO tactics needs more help. It’s just half the work done. The other half takes place when the users are on your website. If you want to make sense of the onsite user experience, you need to opt-in for behavioral analytics. It will help you evaluate what the users are looking for on your web page. You will also know how much are they scrolling and what are the pages they are concentrating more. Make use of this data to manage the web pages in a way that it leads to more action and engagement. Some of the best analytics tools to use are Full story, Hotjar, and Mouseflow.
- Opt-in for an IP scanning tool
Drawing online traffic to your website using SEO is one task! However, knowing accurately which organizations and brand are on your website is another challenge. For this, you need to use IP detection software on the site. It will enable you to follow the online users who visit your site. You can also check the exact keywords that made them reach to your website. You also get to know the content that got them engaged. When you get this information and understanding of the user intent, you can convert more SEO traffic to real-time leads.
- Convert the old content to brand new leads
It is one of the smart strategies that most SEO experts miss out. This tactic enables you to assess already existing content and which is generating more website traffic, irrespective when the post got made. It then converts this page to a leads generator. Here you need to think of the Calls-To-Action you can provide right above the page. Can you inline within the post? Can you also offer many CTA’s as well as tests to evaluate which generates more interest?
Just in case the content got posted much earlier, you will get to know the publication date. Here you have the chance to refresh the content with interesting tweaks here and there. However, make sure to keep the quality intact and mark to the present date when you are done. For people who want a quick outcome in lead generation, this strategy is useful.
These are seven ways in which SEO can lead to smart lead generation. However, it is essential for you to know your objectives and then sign up for a lead generation plan, under the guidance of an ace service provider.