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Mobile app users have a very low acceptance for low-quality performing apps and they switch to a competitor in case they are not satisfied with its performance. As mobile apps store sensitive information mobile app testing is critical to finding issues and errors. So that…

Everyone, from different towns and countries, throughout the world, wants to spend a few days in tropical areas. But, what about the ones who are already residing there, such as Hawaii. They too might dream of visiting widely divergent places though. But, luckily, they get…

Influencer marketing is something that almost every brand is shifting their focus on. The amounts invested in this kind of social media marketing are nowadays huge. In the upcoming five years, approximately $10 billion dollars will be endowed on this particular marketing strategy. So do…

The lifeblood of every company is its Intellectual Property (IP).  In almost every targeted attack, these days, data breaches are taking place directly on IPs.  In essence, an organisation’s IP, that is its patents, copyrights, classified trade information or employee and customer details, are more…

Today, buyers are more informed in terms of resources and options before making a purchase. You are likely aware that they are doing their own research online. But, have you suited your marketing strategy to match today’s way of customers buying decisions? Look at some…

Millennials possess the lion’s share of buying power in today’s market. They are redefining marketing and sales for most brands across the globe. The significantly different expense trends of millennials set them apart from the Baby Boomer population. While the latter believed in possessing material…