3 Essential Tips on Managing Your Social Media Account

Managing your social media account is essential to ensure the continued prosperity of your brand and your business – most companies nowaday look to their Facebook, Instagram, and Twitter accounts as important revenue streams that they can’t do without. That’s why it is important for most businesses to try to create a space for themselves on these platforms and try to get extra revenue by amassing followers. Sadly, most business owners aren’t savvy enough to make the best use of their social media and they’ll just create it, leave it empty, and forget about it after a week. This article will help you get the basics down and start managing your social media account competently.

Consistent Attention

If you want to survive in the social media world, you need to keep your accounts alive and pay consistent attention to them. It is no secret that the attention span of internet viewers have been consistently decreasing over the last decade, and if you aren’t careful they’ll forget your business exists and the algorithms will even stop showing them your content.

You really don’t have to craft world-class Shakesperean literature to post content on your social media – just basic posts trying to engage your community and sharing information about the inner workings of your business will do. At the end of the day, it is important to ensure there’s a constant stream of content on your social media accounts. Because, even if you fail to engage your viewers, algorithms tend to favour accounts that are active. So, even if you post one very well-crafted post every month, another business that posts 10 things (even if all of them are low-quality) will likely be favoured by the algorithms.

High-Quality Material

Now, that you have a steady stream of content going on your social media accounts, that doesn’t mean you have to completely abandon high-quality material. It is a fact that some types of content create more engagement, clicks, views, and conversions than others, and it is important to try to have some of these content on your social media accounts from time to time:

  • Videos: Videos have been shown to generate the most amount of traffic – if you want to ensure that a promotion or a new product is seen, you generally want to create a video introducing it. In the video, you want to bring center attention to the new item or promotion you’re introducing, keep it short, and keep it on message without derailing. The cost of creating the video is almost always lower than all the extra revenue and attention the video will bring to your product/business.
  • Infographics: infographics are easily digestible by everyone, and they are a great way to elucidate some things about your business. They also generate a lot of clicks and make people interested. If you have some infographics comparing your services to a competitor or detailing some processes in your business, they are a great way to distinguish yourself and ensure you get more reactions on facebook, twitter, etc.

Calls to Action and Attempts to Raise Revenue

The last piece of the puzzle that will ensure your company’s continued success: calls to action. People respond to them, marketers know they work, and it is overall a really noncontroversial idea you should implement. You don’t need to go overboard or make it too obvious, you just need to tell your followers to check your products, discounts, etc. once in a while – maybe at the beginning of half of your posts or at the very end – it is still a matter for debate which one is more successful. Regardless, you should ensure you let your followers know that they should check out your products and services.

Of course, we are just barely scratching the surface, there are so much more to learn about social media – if you keep seeing your numbers not improving, maybe it is a good idea to invest in online social media training in Brussels – these online courses will teach you all you need to know to propel your business to the very top on social media.