The title Big Pharma points to the global pharmaceutical industry. You don’t require to get into a broader pharmaceutical enterprise for its knowledge. We can say from research that it is one of the most rapidly progressive markets in the world. Its value was 86 billion dollars in the year 2015 and growing exponentially every single day. It shows no indications of slowing down.
But as the growth proceeds, giant pharmaceutical firms are looking for software developers to develop their patient experience.
Patient involvement is a broad-ranging term applied to explain how customers communicate with the medical organizations and establishments. As technology enhances making the industry more decentralized, users seem to want more from the respective healthcare industry. Purchasers are starting to think that their patient experience will continue to work out smoothly as buying of goods online or booking cabs.
Experience from Patients
Suppose you place an order in Amazon. You may not be aware of what you are looking for at that moment. That’s why you search for products, read the reviews, compare the prices and finally take the decision. There is an agent on the side of the consumer. That way you are boosting the experience. When it comes to the pharmaceutical industry, the market is a lot reactive.
Modern and Growing Industries
In the modern pharmaceutical industry, the involvement is much more reactive. It is not possible for patients to have the detailed medical reports all the time. There is a considerable amount of inactivity when it comes to patient responses regarding a successful analysis of medication.
While patients have a good knowledge about medication timings and details but the analysis part is still missing regarding reminders and assessments.
The Pharma software enterprises seem to be growing today if we compare them to other enterprises. A significant part of Big Pharma is slow in adopting the quick pace of software developments. But, some of them are trying their best to improve themselves as per the growing industries.
Tug of war between Pharma and Software
Like several other industries, the field of medicine is also dependant on software for their better development in the future. However, some companies are taking the help of CRM’s in managing their patients. The design of these CRM’s are custom, and these can extract a patient’s database. They can also engage in maintaining a company-customer relationship.
Talking about customer experience, we can see that recently most of the companies are engaging in promoting their activities via a vast number of platforms. There are mobile apps, social media, and more such similar platforms. Some of the apps highlight positive experience among user and the software. Some apps earn revenue as well. On the other hand, some apps also focus on what the user wants, i.e., the user preferences.
Another significant use of this software in the pharmaceutical industry is that they aim to gain the approval of FDA. Due to government restrictions, the design of this type of software is somewhat unique to acquire consistent data for making it easier for Doctors and Scientists to analyze.
Reaching out to the Future
Some of the big pharmaceutical companies are competing really hard to keep up with the fast pace of progression in the digital age. On the other hand, others are still struggling. Big Pharma is showing interest in acquiring or investing in hopeful start-ups.
Pharma and its Future
According to research from CB Insights in April 2007, new Digital Health companies are gaining a lot in these recent years. There was a gain of over 6 Billion Dollars in the previous year. These include companies like Johnson and Johnson, Merck and Novartis. We can very well say from their success that the performance of these companies will decide the fate of these multi-billion Dollar organizations.
Software and its Future
The other part of the development of the pharmaceutical industry is the software. Criticism from Big Pharma says that medical data are far more sensitive than credit cards and the other data. According to Federal guidelines and HIPAA terms and conditions, there must be a strict control over those data.
It is only a matter of time for improvement to be noticed in digital industries along with the widespread AI and blockchain technologies.